Synthesize.Innovate. Educate.


Synocate is another entry in the long lineage of innovative companies born out of a Stanford dorm room. After navigating through the complicated landscape of admissions as a high school senior, founder Ishan Puri recognized the need for personalized help in college admissions. The catalyst came when Ishan’s brother Anish was applying to college. The emails and letters Ishan sent Anish formed the backbone of his Amazon best-seller The Applicant and were later adapted and expanded for the Synocate program.

Synocate has adopted a holistic approach to college counseling, combining years of industry experience with the latest data insights to help students at every stage in their journey. From underclassmen still discovering their passions to seniors selecting which college they want to attend, the Synocate team is here to ensure every student has someone to share the ups and downs of the college admissions process. 


Our Mission

"Empower people to discover themselves throughout their lives"

Our goal is to guide the student in all of us to find their true self. We believe that there are several critical junctures in life - choosing a high school, choosing a college, deciding your major, finding your job, and developing your career. Education is a powerful force that can inform how we approach these life-changing decisions and can alter the way we perceive and interact with the world.

Today we focus on helping students find and gain admittance to the best college for their long-term growth. Our vision is to use the data we are collecting on each of these interactions along with publicly available data to grasp how people learn and make decisions. We are building a series of tools to augment the learning process with the goal of helping every human better understand themselves and where they fit in the world.


Our Team

Ishan Puri
Ishan Puri, Chairman of The Board
Hanmei Wu
Hanmei Wu, CEO
Pei Jie Sim
Pei Jie Sim, Software Engineer
Rashi Jindani
Rashi Jindani, Director of Marketing
Synocate Counselors

Our counseling team consists of former admissions officers, seasoned college counselors, and graduates of top universities like Stanford, Harvard, and UC Berkeley. Collectively we have been accepted to all Top 50 colleges and have earned dozens of degrees from top universities in subjects ranging across engineering, computer science, medicine, business, the humanities, and more.

Before being hired our counselors are subject to a rigorous review process where they are vetted for experience, interpersonal skills, personality, and passion for education. After being accepted, new counselors are trained by senior management following a curriculum that introduces them to the Synocate program, teaches them to properly leverage our resources, and covers the most important insights from our team of former admissions officers. We also host regular meetings with counselors to cover timely topics in admissions and address common roadblocks that students may face.

The best counselor is someone who understands your goals and motivations, so beyond their knowledge and professionalism our counselors are selected for their interpersonal skills and empathy. We carefully match each student to the best counselor for their background and goals.